The Nokia LUMIA 720 REVIEW

Nokia's family of Windows Phone 8 handsets just continues to grow. The Finnish smartphone maker is pushing its Lumia devices into the low- and mid-range with devices like the Lumia 620 and 520, but a surprising entry in the form of the Lumia 720 makes Nokia’s budget smartphones a lot more interesting. While the Lumia 920 includes high-end specs and an impressive camera, it's a bulky and heavy device that doesn’t appeal to everyone. Likewise, the Lumia 820 lacks any wow factor with a bland and hefty design and mid-range specs. But the 720 appears to combine the right size with the right design, something the middle of Nokia's lineup has lacked.

Nokia’s strategy in the US and elsewhere has seen it partner with carriers and ship 14.3 million Lumias worldwide. With its rolling thunder approach to the US market still a slow starter, Nokia has turned its attentions to the Lumia 720. A thinner and lighter Lumia sounds appealing, but is the Lumia 720 the Nokia device we've finally been looking for?

SIMPLE, STYLISH, AND PRACTICAL

 It feels and looks like a flagship device, with a polycarbonate body and Zune HD-like appearance.

This is the design I've been waiting for from Nokia. I use the Lumia 920 as my primary phone, but the 4.5-inch display and bulk are often irritating for one-handed use when I travel on buses and trains in London. The Lumia 720 is a perfect match for a single hand, thanks to its 4.3-inch display and slim 9mm frame. Nokia hasn't opted for a giant display, nor has the company made this handset any bigger or heavier than it needs to be.

The curved edges meet at the front of the display to form what looks like a squared device that's very similar to HTC's 8X, and it's almost exactly the same weight as well. Compared to the Lumia 920’s heft, the Lumia 720 certainly feels a lot more comfortable. The design is simplistic, with some curvature at the rear and sides, but that's one of the appealing aspects to the Lumia 720. With a matte finish instead of the glossy colors found on the Lumia 920, Nokia is once again delivering its trademark polycarbonate in a way that’s stylish and practical. I’ve always been a fan of the Lumia 800 and 900 with matte finished colors, and Nokia’s switch to glossy for the majority of colors on the 920 was disappointing. I like my smartphones to feel secure in my hand rather than slippery, and glossiness produces unsightly fingerprints as well.

wireless charging  

Between wireless charging support, a microSD slot, and a wide-angle forward-facing camera, it doesn't look like Nokia has passed on specifications initially, but dig a little deeper and it's clear this is a mid-range handset. With 8GB of internal storage, a dual-core 1GHz processor, and just 512MB of RAM powering the Windows Phone UI and its apps, its spec sheet is more low-end than it is even mid-range. The polycarbonate back isn't removable, but at least wireless charging is optional — using an additional sleeve that snaps onto the rear of the device, making the body a bit thicker. This is also the first time that Nokia has integrated a microSD slot into its unibody design, located on the left-hand side of the handset and accessible with a SIM tool — and you may need a microSD card with just 8GB of storage on board.

There's the usual array of Windows Phone capacitive hardware buttons, and Nokia's traditional three-button layout on the left-hand side is still present with volume, power, and camera buttons. As the rear is non-removable, there's no way to access the 2,000 mAh battery, but luckily I didn't find this to be an issue. A 6.7-megapixel camera can also be found at the rear of the device, along with a small circular speaker and the contact points for the wireless charging shells. Other than that, this is the standard layout for a Nokia Lumia.

A LOW RESOLUTION, BUT OTHERWISE HIGH-QUALITY DISPLAY

Like the Lumia 920 and 820, the 720 has a "sunlight readability mode" that automatically kicks in and the ability to use gloves thanks to a high touch sensitive display. It's still disappointing not to see a 720p display in Nokia's mid-range devices, especially as 1080p is becoming the standard for high-end Android smartphones, but until Windows Phone supports 1080p it's likely that manufacturers will continue to ship WVGA displays in mid-range units.

On paper, Nokia's Lumia 720 display sounds disappointing. A 4.3-inch IPS LCD screen provides the main interaction with Windows Phone's vibrant UI, at a low resolution of 480 x 800. However, it's not as bad as it sounds. Although you only get 217 pixels per inch, half of what some high-end phones offer, Nokia has done a good job of balancing the colors and blacks to reduce blurriness and jagged edges. Viewing angles are solid, and I found the screen is bright enough in daylight to be readable and usable.

A STEP UP FROM THE AVERAGE SMARTPHONE CAMERA 

In a typical mid-range smartphone, manufacturers tend to shy away from including a decent camera, but Nokia has placed perfectly capable cameras in on both sides of the Lumia 720. Nokia made a big deal about its rear camera on the 720 at its launch event earlier this year, promising that parts of its PureView technology are getting pushed down to lower price points. The "PureView" marketing term is used by Nokia on high-end devices that include features like optical imaging stabilisation and improved low-light performance, and while the Lumia 720 isn't branded PureView, I did find that its rear 6.7-megapixel camera performs rather well in low-light situations. Like the Lumia 920, Nokia is optimizing the automatic camera settings to favor low-light situations: you'll get a decent result in low light, even without needing a flash or having to play around with night mode or change ISO and exposure settings. The low-light pictures are fairly noisy but they're adequate enough for a smartphone.

In daylight, though, I found that the 720 tends to wash out pictures — likely a result of that low-light prioritization. I regularly had to wipe the lens to ensure it was clean before I took a picture as otherwise the images would result in light bleed, especially indoors. The end results were very mixed, but most of the time I ended up with images that were blurry when viewed at the full resolution of 2848 x 2144. The Lumia 920 experienced some initial issues with its daylight performance too, though, but Nokia was quick to correct them and the 920 now has a well balanced camera as a result. The 720's rear camera isn't capable of recording 1080p video, but the 720p recording is exactly what you'd expect from a smartphone. It responds to panning and light changes well, and the autofocus is quick.