Teckler Launches Global Platform for Content Creators

Author: Mohammed Zohil

The beta launch of Teckler is as logistically complicated as is the unique nature of the platform, aimed at content creators who want to earn exposure, money for what they produce without the hassle of maintaining and monetizing a blog or website themselves. Simultaneous launched in 13 languages and 164 countries last month, Teckler is offering content creators a cool 70% of ad revenue earned based on the number of views a particular piece of content generates.

Company founder and ex-CEO of Match.com Latin America, Claudio Gandelman explains in the companies official release, "After six months of development, we're carrying out a simultaneous launch in 164 countries, in 13 different languages, that is, we've got a potential audience of more than 4 billion people," he notes. Teckler generates income with advertising for content generators, depending on the traffic to that specific content. The idea is to be a platform for sharing knowledge, culture and passion in a way that is entertaining, without a lot of rules, where people can share their creativity and debate a variety of subjects.

People who have joined the beta launch have posted everything from images, animations, quotes, original content and artwork. The people posting content are called Tecklers, and so far range from academics and people who are crazy about technology, to literature lovers, artists, photographers, chefs, and anyone with an expertise in a particular area they want to share tips on.

Gandelman goes on to note in the release how creative companies can use Teckler as a tool to gain visibility and better position themselves as experts in a particular area. " A food company, for example, can write recipes, post them on Teckler and put a link on the page connecting to their site" he says. Asides from the revenue sharing, that might be an extra incentive, the platform could be used creatively as a tool in a number of different situations.

For end-users, people can follow their favorite topics or individuals and share directly on facebook, twitter and other social platforms, things that they find interesting directly from the platform. It's an easy way for anyone who wants to share their expertise but perhaps doesn't have the time, money or resources to set-up their own blog or website to have a place they can monetize their expertise online, and link back to from their social profiles with.

For more information about Teckler and the platform you can visit them at http://www.teckler.comand from the official release announcement here.